Iconic Watchmaker Debuts Jewelry Category with Five New Styles for Statement Piece Enthusiasts and Watch Lovers Alike
NEW YORK, May 1, 2025 /PRNewswire/ — Armitron (www.armitron.com), a longtime leader in timepiece craftsmanship, has launched its first-ever jewelry collection ahead of Mother’s Day 2025. The new line blends Armitron’s signature watches with elegant jewelry, offering gemstone-adorned Constance Crystal and Minnie Crystal watches, the Athena watch with a statement bracelet, time-telling heart rings, and four charm bracelets. This year, the brand truly gives mom “The Gift of Time.”
“Even after 50 years, Armitron remains committed to reinvention,” said Bobbie Weichselbaum, CEO of E. Gluck Corporation. “Our new jewelry collection reflects that spirit, and we’re thrilled to introduce fresh, stylish ways for consumers to express themselves while staying true to our mission of creating accessible, fashion-forward accessory designs for all.”
Armitron’s Mother’s Day offerings include:
- Heart Ring™: Wear a little love on your finger with this charming heart-shaped ring watch. The shimmering dial peeks out from a gold, rose gold, or silver-toned brass case, slips on effortlessly, and is easily adjustable for a perfect fit. This tiny timepiece is the perfect mix of playful fashion and function.
- Link & Logo Bracelet™: This striking bracelet with interlocking links and signature “A” logo is available in gold and rose gold tones, creating a powerful yet versatile statement. With a high-shine finish and smooth contours, it’s modern, minimal, and style-forward, with timeless appeal.
- Herringbone & Logo Bracelet™:. Where sleek design meets classic style, this classic must-have bracelet is available in silver, gold, and rose gold tones, featuring a polished finish, a bold “A” logo, and an elegant herringbone chain. This bracelet doesn’t just accessorize—it amplifies. Wear it, layer it, love it.
- All The Love Bracelet™: Wear your heart on your wrist with this playful yet polished piece that’s packed with charm. Featuring five gleaming hearts that capture light (and attention) with every move. With its fluid, modern silhouette, this bracelet is made for layering—or stealing the spotlight all on its own.
- Amour Bracelet™: This bracelet is a sparkling tribute to love, featuring five polished hearts set with 95 clear crystals, available in silver and gold tones. With its polished brass design, heart motif, and just the right amount of shimmer, it’s the perfect blend of timeless romance and modern flair to wear solo or layered.
- Constance Crystal™: This elevated and refined statement watchpiece is luxe at every turn with a stunning mother-of-pearl dial and genuine crystal markers. Finished with a textured bezel and jewelry-inspired stainless steel bracelet, Constance is sure to turn heads.
- Minnie Crystal™: Small yet mighty, this petite and delicate women’s dress watch packs a punch in the style department. This watch features a mother-of-pearl dial, genuine crystals, accented bezels, and a jewelry-inspired bracelet.
- Athena Watch and Bracelet Sets: This striking duo commands attention. A watch accented with a woven mesh band, a tone-on-tone sunray dial pairs perfectly with our Herringbone logo bracelet, which whispers sophistication. Wear them as a pair or let each piece shine solo.
As part of Armitron’s 50th anniversary, they are honoring the past and embracing the future with the rollout of new collections and products this Mother’s Day and throughout the year. For more information about Armitron and their jewelry collection contact BPM-PR Firm at info@bpm-prfirm.com or call 1.877.841.7244.
ABOUT ARMITRON
Since 1975, Armitron® has been devoted to nurturing the spirit of individuality with high-quality, high-style watches at accessible price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. As a brand underneath the E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. E. Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Joseph Abboud, Vince Camuto, and Steve Madden. Proudly headquartered in New York, Armitron is an Official Timepiece of the New York Yankees. For more information, visit www.Armitron.com.
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SOURCE Armitron
