Azoya Releases New Whitepaper to Help Global Brands and Retailers Fuel Online Growth with Direct-to-Consumer Model in China

NEW YORK and SHENZEN, China, Oct. 27, 2021 /PRNewswire/ — Award-winning China DTC retail experts Azoya Group today announced the release of the Selling DTC in China via Cross-Border E-Commerce in 2022 whitepaper to help global brands tackle digital challenges to expand into China’s booming retail market. Over the past two years, direct-to-consumer (DTC) strategy has emerged as e-commerce essential, as it allows brands take back control over the entire sales process and build direct, trusted, value-driven relationships with consumers.

Azoya’s new whitepaper is a go-to-market guide with timely, practical recommendations for emerging beauty, fashion, and wellness brands. Right now, these categories are particularly important, as Single’s Day, sales are underway in China, and this shopping festival marks the biggest retail event in the world. This whitepaper shares global e-commerce and digital marketing best practices to help international brands break into the lucrative market among digital-savvy shoppers.

The increasing popularity of the direct-to-consumer model is one of the biggest retail trends in China influenced by the pandemic. For many brands, a long-run DTC model is proving cost-effective, as the pandemic disrupted global supply chains and left many other brands struggling to keep up with ever-changing consumer demands.

The direct-to-consumer business model has unparalleled advantages over traditional retail. First, brands can provide high-quality products at accessible price points. Brands can determine a more stable pricing strategy via a DTC model. A DTC brand sells products to targeted consumers directly rather than through a distribution channel or retail store. As such, DTC brands can garner their loyal customers by streamlining the supply chain, which makes communication faster and clearer.

DTC brands can apply the whitepaper’s analysis to differentiate their offerings, deliver a superior experience and earn engagement, trust, and sales among Chinese consumers. The whitepaper develops specific DTC sales channel strategies to boost e-commerce profitability by analyzing China’s leading sales channels to uncover emerging trends and different customer segments relevant to DTC brands. The piece takes an in-depth dive into popular e-commerce and social commerce destinations like Tmall Global, JD Worldwide, WeChat, Douyin, and Little Red Book. It includes case studies of how DTC strategy improved performance results for brands like Huda Beauty, Life-Space, and Stylenanda.

China’s cross-border import market became a ‘dark horse’ that thrives on returning overseas travel retail consumption. In the meantime, China is undergoing a consumption upgrade and fostering the growth of cross-border consumption between global retailers and Chinese consumers. A recent survey found Chinese shoppers appreciate cross-border e-commerce, which remains one of the fast-growing shopping channels in China. According to iResearch’s1 analysis in July, China’s cross-border e-commerce sales are expected to surpass 350 billion RMB (US$55 billion) in 2022, an increase of 28% year-over-year.

As cross-border e-commerce surges, adapting to Chinese online shoppers’ expectations gives global brands new growth opportunities. However, localization strategies and supply chain solutions are inevitable challenges for brands that want to reach this market. "We created this complete guide for selling DTC in China to save companies time and effort, so they can start selling to Chinese consumers faster," said Franklin Chu, Managing Director, Azoya USA. "We add value for brands and retailers in their China direct-to-consumer expansion. Our DTC solution helps brands resolve their cross-border e-commerce challenges to grow in China with greater ease and less risk."

To develop new e-commerce growth, the Selling DTC in China 2022 whitepaper gives brands a comprehensive understanding of how to develop their own DTC sales channel strategy and import logistics solution to break into the market and strengthen their connections with consumers. It also reveals how companies can leverage social media platforms to build brand awareness as e-commerce grows increasingly crowded.

For more information, download the whitepaper Selling DTC in China via Cross-Border E-Commerce in 2022.

About Azoya Group
Azoya Group is a full-service direct-to-consumer solution provider dedicated to helping international brands and retailers enter China. Azoya provides technical and service solutions to help clients manage challenges across various aspects of selling to China. Azoya helps you develop a customized Go-To-Market strategy for China, covering market research & strategy development, problem identification & solution design, sales channel development, digital marketing & brand building, supply chain, and business planning.

Azoya is a leading China e-commerce enabler, which endeavors to help overseas brands and retailers break into China via cross-border e-commerce. The company prides itself as a global e-commerce leader that has signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated team of specialists, Azoya has won the trust of more than 50 overseas retailers in 12 countries. Learn more: 

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1 iResearch Consulting: China’s Cross-Border Import,2021; URL

SOURCE Azoya Group