Coffee Crimes: How to Stop Drinking Bitter, Reheated Coffee

PHOENIX, Sept. 1, 2020 /PRNewswire/ — Sipforia, a new company focused on elevating the coffee and tea drinking experience, today introduced an invention that offers a simple approach to keep coffee hotter longer while preserving its integrity and flavor. Created by a husband and wife entrepreneurial team with several consumer product successes under their belts, Sipforia’s Coffee Savor brings together a patent pending system including a coffee mug and unique base design that naturally holds in heat, flavors and aromas—allowing the coffee to be enjoyed at the ideal drinking temperature over a longer period of time. 

According to the National Coffee Association 64 percent of Americans drink coffee daily, the highest percentage in the past six years. Since the onset of the COVID-19 pandemic, more and more people enjoy fresh coffee made at home. However, the issue of hot coffee growing cold too quickly is a persistent problem for coffee drinkers.  Lukewarm coffee is often put in a microwave to reheat. This changes the chemical structure of the coffee, making it bitter and ruining the flavor.

Until now, companies have approached keeping coffee hot through heating elements like heated plates, temperature-controlled mugs or smart mugs which are just other ways to reheat coffee and ruin the flavor. These approaches include apps, batteries, plugs and the need to recharge. Sipforia’s Coffee Savor took a different more simplistic approach with the invention of a coffee mug that fits perfectly into a home base to keep heat, flavors, and aromas intact for longer.

“Home brewing is on the rise. People are investing in quality beans, brewing methods and high-end equipment. Yet often they brew a delicious cup of coffee only to reheat it in their microwave,” said Michael Romley, CEO and Founder of Sipforia. “We created the Coffee Savor to preserve heat and the entire flavor profile. We are excited to launch a product that keeps fresh coffee hot until the last sip.”

The Coffee Savor works through reducing the rate of evaporation by covering the mug. Unlike a lid, the Coffee Savor features a gravity-fed arm which raises and lowers as the mug is moved in and out. This enables the coffee drinker to use it easily with one hand. The super-grip base has a non-slip material which keeps it in place on any smooth surface. The base protects the mug from dust and airborne droplets that spread illnesses. The Coffee Savor is ideal for use at home or the office.

The Coffee Savor includes one base and one coffee mug. It retails for $30 and is available for purchase at Additional mugs can be purchased for $8 with quantity discounts available.


  • Encloses mug to seal in heat, aromas and flavors
  • Gravity-fed arm makes it easy to slide the coffee mug in and out
  • Super-grip base material holds it in place for easy one hand operation
  • No batteries, plugs, heating elements or apps
  • Made of sturdy, ABS plastic free of BPA and phthalates


  • Holds 12 fl. oz. – matte gray with gloss white interior
  • Minimalistic design complements any decor
  • Oversized handle for a comfortable grip
  • Made of new bone china for durability and heat retention
  • Dishwasher and microwave safe (…we never recommend reheating coffee)
  • Designed to fit perfectly inside base

About Sipforia®
Founded in 2020, Sipforia is dedicated to elevating the coffee and tea drinking experience. Family owned and operated, our products are thoughtfully designed to help people find joy in the simple everyday moments of life. Find out more about Sipforia at

For more information:
Kathryn Romley

SOURCE Sipforia

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