Paul Ashworth Celebrates Ten-Year Anniversary As CEO and President of Bernina of America

AURORA, Ill., Dec. 16, 2021 /PRNewswire/ — BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is proud to celebrate the ten-year anniversary of Paul Ashworth as CEO and President of BERNINA of America. The milestone comes on the heels of several exceptional years that saw a drastic increase in sales and a surge in popularity amongst younger consumers.

Paul joined BERNINA as CEO and President in 2011 after working over 20 years in the wine and spirit industry for premium companies like Moet Hennessy. While Paul lacked experience in the sewing industry, he used his business knowledge from working with premium brands and creating strong teams to achieve success. Since joining BERNINA, Paul has helped grow the US business by over 65% by maintaining and supporting BERNINA’s strong network of independently owned Dealers. In the last few years, Paul has focused on making BERNINA and the sewing industry more inclusive and welcoming to creators of any age, race or background. In the next 10 years, Paul hopes to continue growing BERNINA’s brand and upholding the same family-owned values that have been a cornerstone of BERNINA since the beginning.

The BERNINA Executive Team, some of which have worked at BERNINA of America for over 30 years, joined together to congratulate Paul. According to the team, "Paul has been an integral part of the growth and success BERNINA of America has experienced over the last ten years. His unyielding support and commitment to BERNINA, its employees and Dealer network has been a constant source of inspiration for us all. We are grateful for his leadership and look forward to seeing how the next ten years unfold."

For more information on BERNINA of America, visit

BERNINA is the world’s premier manufacturer of quality state-of-the-art sewing, quilting and embroidery machines, overlockers and embroidery software. Since being founded over 125 years ago, BERNINA has maintained a strong commitment to serving the creative community. This dedication threads through the swiss precision found in every machine, the training and education available through our over 400 fully trained independent BERNINA Dealers and the endless tutorials and content shared on BERNINA’s blog and social media channels. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. Shop for BERNINA products online or buy directly from your nearest BERNINA Dealer. Follow BERNINA on Facebook, Instagram and Pinterest. BERNINA’s sister machine, bernette, can be found on Instagram. You can also find helpful tips and tutorials for every skill level on BERNINA’s Blog, WeAllSew.

Media Contact:
Tyler Rabel
(312) 445-4728